Blog 2 - Media Impact

I plan on doing a research paper on advertising. My hypothesis is that television advertisers are savvy and use the kind of appeal that works with the masses. I plan on doing a content analysis by seeing the different types of appeal used at prime time on TV. Further, I plan on doing a survey using random sampling to see what type of appeal people respond to. I predict that the trend in the type of appeal used by TV and the type of appeal people respond to will closely match.