I found the advertisement for coke vs. Pepsi where Pepsi wins.
This shows the black and white fallacy where it shows either you go with Pepsi or be left out. This technique says it either you either with us or the "enemy". In the end, the advertisement also states "nothing else is better than a Pepsi."
Also common folks appeal is depicted. Common folks appeal shows people who are working, middle class and plain. This advertisement shows two working class men who have the choice to choose Pepsi. They use body language which plain folks depict such as wanting to be competitive and not left out.
http://www.youtube.com/watch?v=EMo6o0BtFG8
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